The eSert Network is operated by Stanton Direct Marketing, Inc.

Stanton Direct Marketing, Inc. is a company that has been exclusively devoted to Insert Media since 1997. The company’s founder, Al Stanton has been actively involved in Insert Media for over thirty years and is recognized by the Direct Marketing Association is a pioneer in the industry.

Insert Media is defined as an advertising vehicle that utilizes existing distribution systems. The most common types of this medium include billing statements or customer order packages that carry third-party printed advertising inserts.

Since many of Stanton Direct’s clients are also etailers as well as traditional cataloguers and direct marketers, a demand for extending relationships based on Insert Media properties to web based properties evolved.

Stanton Direct Marketing established the eSert Network to carve out an “ad serving” niche to brand minded etailers, catalogers, and direct marketers. Stanton Direct has established a number of relationships with recognized and trusted advertisers looking for online opportunities.

What is esert?

The eSert Network is an ad serving platform that caters to etailers, direct marketers, and catalogers. The eSert Network was created by Stanton Direct Marketing, a company that establishes partnerships between those marketers looking to leverage their media properties with other marketers looking to use those properties for customer acquisition. Stanton Direct brings these relationships to the eSert Network so that website owners can create revenue quickly.

The eSert Network focuses on the web retailing and catalog industries because ads are typically placed on post-transaction web pages, such as an order confirmation page, and post transaction emails.

Also referred to as “Webserts” in the Insert Media industry, these post-transaction banner ads can be integrated with existing insert media programs to establish multiple contacts with the same prospective customer within a short time period.

Websert banner ads can be created using rich media to help capture the attention of the prospect. Since they are placed in a post-transaction web property, a prospect can be directed to a specific landing page for that particular ad.

This service is completely “turnkey” for the site owner. Through the eSert Network, Stanton Direct Marketing will present advertisers, negotiate terms, manage ad placement, track impressions and clicks, invoice the advertiser, and collect due revenue for the site owner.

Starting up is easy. It will not require very much technical coordination. Usually, only a small amount of static web code will need to be added to the web page that the ads will appear on – no additional IT support is needed.

advertise!

Companies that are looking for online advertising opportunities are encouraged to submit their ads to be part of the network. Submission is simple. All that is needed is the company name, offer, terms of the placement (such as a target CPM or bounty payment on an action), and any sample banner that is or has been used.