The eSert Network is operated by Stanton Direct Marketing, Inc.

Stanton Direct Marketing, Inc. is a company that has been exclusively devoted to Insert Media since 1997. The company’s founder, Al Stanton has been actively involved in Insert Media for over thirty years and is recognized by the Direct Marketing Association is a pioneer in the industry.

Insert Media is defined as an advertising vehicle that utilizes existing distribution systems. The most common types of this medium include billing statements or customer order packages that carry third-party printed advertising inserts.

Since many of Stanton Direct’s clients are also etailers as well as traditional cataloguers and direct marketers, a demand for extending relationships based on Insert Media properties to web based properties evolved.

Stanton Direct Marketing established the eSert Network to carve out an “ad serving” niche to brand minded etailers, catalogers, and direct marketers. Stanton Direct has established a number of relationships with recognized and trusted advertisers looking for online opportunities.

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ABOUT THE E-SERT NETWORK

The main goal of the eSert Network is to provide seamless integration between the management of web advertising properties with the management of insert media properties. Number of etailers and cataloguers have been distributing third-party inserts for a number of years as a means of generating bottom-line revenue.

eSert Network is a service run by Stanton Direct Marketing, a company that manages insert media programs for companies like, Direct Checks Unlimited, FranklinCovey, JR Cigar, and Overstock.com.

The relationships that we have established with a number of insert advertisers, that are also looking for online advertising opportunities has created an immediate pool of potential advertisers that can be matched up with appropriate web properties.

Like the service we provide with our insert media management, Stanton Direct Marketing will handle all aspects of a web advertising program including: finding relevant advertisers, negotiating rates, managing ad placement, tracking ad distribution, invoicing the advertiser, and forwarding the revenue on to the site owner.

Stanton Direct is also investing resources to research technologies that will help make banner advertising more noticeable, interactive and successful.