HOW IT WORKS

Delivering third party advertising, or integrating post-transaction web advertising with established insert media programs can be set-up in a relatively short period of time. Below are the basic steps and a live example of how ads can be included on a web property.

Identify a Web Property

The first step is to identify a web property for the placement of banner ads. Most site owners are looking at post-transaction properties as the most logical choice, since it doesn’t interfere with the sales process. At this point, the costumer has reached a conversion point and would be expected to navigate any from the site, anyway. From the advertiser’s perspective, this customer is a proven internet buyer.

click to see example

Establishing an Ad Zone

After the specific page is identified, an ad zone is established. This zone marks the area where ads will be placed. This area will be a constant regardless of the number or size of the ads served in the area. The ad zone is established by the site owner by including a small amount of script in the webpage’s source code. Once the script is in place, it will not need to be changed.

Ad zone placement can have an affect on response. Generally speaking, ads that are “above the fold” of near the “final order total amount” will have the best response. The ad zone will also dictate the size specifications and number of allowable banner ads, as well as limitations on “expandable” or secondary “mouseover” banners.

click to see example

Review and approval of placed ads

Final versions of the ad template will be presented for final approval. The site owner can use this isolated preview of the ads to check creative and linked landing pages, before the template is imported on their site.

This isolated preview can be viewed at any point to ensure that the banner ads and linked pages are consistent throughout a campaign without having to see it live on their site.

click here to see example

Ads Imported into Page

As the web pages are generated or email blasts are deployed, the appointed ad zone will be filled with the approved ad template. When a user clicks on a link, a new window will open linking to a landing page on that advertiser’s site.

click to see example

The eSert Network is operated by Stanton Direct Marketing, Inc.

Stanton Direct Marketing, Inc. is a company that has been exclusively devoted to Insert Media since 1997. The company’s founder, Al Stanton has been actively involved in Insert Media for over thirty years and is recognized by the Direct Marketing Association is a pioneer in the industry.

Insert Media is defined as an advertising vehicle that utilizes existing distribution systems. The most common types of this medium include billing statements or customer order packages that carry third-party printed advertising inserts.

Since many of Stanton Direct’s clients are also etailers as well as traditional cataloguers and direct marketers, a demand for extending relationships based on Insert Media properties to web based properties evolved.

Stanton Direct Marketing established the eSert Network to carve out an “ad serving” niche to brand minded etailers, catalogers, and direct marketers. Stanton Direct has established a number of relationships with recognized and trusted advertisers looking for online opportunities.